Why are KURU shoes so comfy?

THE THREE LAYERS OF PURE COMFORT So you may wonder: how the heck are KURU shoes so comfortable? Here's how our patented KURUSOLE works. SHOP WOMEN'S  SHOP MEN'S  1. ULTIMATE INSOLES  On top, we use space-age foams that are biomechanically shaped, allowing your natural body heat to mold to your feet and form a truly custom fit. 2. KURUCLOUD  For the middle, our super-light midsole foam uses advanced polymers, improved heel strike angles and a uniquely rockered sole design for a smooth ride. 3. HEELKRADL  Finally, the heart of our KURUSOLE platform is the key component to the feel-good effect of KURU hugging your heels and keeping your feet happy. SHOP WOMEN'S  SHOP MEN'S  Add it all together and what you get is pure comfort.  Those other guys? They'll give you a one-way ticket to ouch town. Us? Our shoes cup your heel just the way nature intended so you can stay strong and healthy day after day. GO. OPEN COMFORT